Thanks to Stefan Liute, I came across a great post today on the Whisper blog, ‘The CEO Role in Building Brand Equity’. It doesn’t matter about the CEO’s personality: what matters is focus.
   It’s a good thing to remember next time someone obsesses about quarterly results on Wall Street. One should ask: is the brand unique and is it truly being fulfilled? Are the right products or services being successfully produced for the market? Not: what downsizing and cuts have they made to better my stock? Or: how charismatic is the boss so he can tell us what we want to hear?
   Sometimes, the rest of us need to focus, too, on what we need from the world’s leading corporations, and I vote long-term and world-bettering developments over short-term gains.
   The same might apply in politics. I bet there are a lot more Britons thinking positively about Sir John Major these days. Posted by Jack Yan, 22:57  permalink

comments

Post a Comment  Links to this post