Because of a tiny involvement in the film by way of Lucire (magazines in the seat pockets), I have tracked how the movie Snakes on a Plane has been going in terms of public interest. Right now, while Google News hits are plentiful, the overall number of references in the search engine has dropped dramatically:

January 19: 96,900 (blogs; plus original mainstream media coverage after Wired)
February 1: 461,000
February 5: 380,000
February 15: 176,000
March 25: 880,000 (after news of extra footage)
April 3: 4,270,000
April 8: 6,020,000
April 17: 9,700,000
April 28: 5,390,000

Addenda after this post
May 5: 4,360,000
May 18: 2,820,000
June 2: 4,570,000
June 4: 0! (See here!)
June 10: 2,600,000
July 2: 4,950,000
August 4: 11,700,000
August 18: 18,900,000
August 20: 40,400,000
August 21: 47,400,000
August 22: 56,200,000
August 24: 67,500,000
August 25: 60,900,000
August 30: 54,800,000
September 3: 39,400,000

   So, either New Line gets radical on the marketing, as I stated earlier, or reschedule the film (for earlier). Or get out an additional trailer out as soon as possible, so that conversation restarts. While 5·4 million references to Snakes on a Plane (in quotes) is higher than when the blogosphere first talked about it, the downward trend is noticeable. People are having less fun with Snakes on a Plane, and this film, given its B-movie premise, needs to be fun, involving and conversation-generating in every respect.
   In fact, let mainstream media carry ads for free as teasers. Every publication will have unsold ad inventory at some time, so provide some artwork for us to download to fill gaps—and let us behave like the bloggers! Convergence of media! (We would even consider it for our magazines, for the heck of it, though this last issue was packed.)
   I also learned from Roadshow here in New Zealand that we won’t even see it till November (October 5 in Australia), by which time the hype will well and truly be over. So: get those **** snakes on the **** plane!

Del.icio.us tags: Snakes on a Plane marketing Posted by Jack Yan, 01:30  permalink

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