Antony Mayfield posted at the beginning of this month about
The Times doing a global edition of its online
newspaper. He notes that
The Times, a
News Corp. property, already ranks 14th
globally for
news, and:
Sensibly, the paper is signalling its commitment to competing for readers on the world stage. UK national newspapers have a great opportunity globally, due to the prevalence of the English language, the quality of their content and reporting infrastructure, and their ability to—often—eschew parochialism. My feeling tends to be that
online, there should be a
global edition first and national ones second. The former should be the default, and if people wanted
domestic news, they could opt for it, or choose a
‘UK’ setting themselves.
Everything about the way
consumers are changing shows this to be more appropriate, particularly in the online sphere where
international communication is
de rigueur. Still, having a global edition is better than none at all.
Posted by Jack Yan, 12:36
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