Tim Kitchin blogged a few days ago about Web 3·0 at Steal This Brand. Makes some sense: as brand consultants, we try to get a lot of people acting as one person—the corporate person. So, if Web 2·0 is about social media and personalization, then the next iteration may take on a persona that includes certain corporate traits. The commercialization of fun sounds ominous:

All of the assets you currently share ‘for fun’ are going to be commercialisable assets, and the GYM club are going to be creating competing but interoperable trading mechanisms to reward you for those assets.

   Google, Yahoo! and Microsoft may want to own us, just like those implanted chips that an American company uses to track its employees—which some feel was covered in the Book of Revelation.
   In the 21st century, let’s tread carefully out there and support things outside the large firms. The redistribution of wealth sometimes has to begin with our choices. Posted by Jack Yan, 13:43  permalink

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