Thanks to the support of others who linked me, rather than any genius of my own, this blog now has the same number of readers as the old Beyond Branding Blog (and it’s still growing). Thanks to Blogflux, I can see where readers are coming from (roughly); and the map above is interesting.
   It shows, roughly, where the English speakers with good internet connections are. You’ll notice a divide between countries in Europe which have dubbed programmes and those with subtitles—the latter are comfortable with comprehending English. Scandinavia has a lot of blog readers.
   Brazil is the most wired nation in South America—and that is evident from the map, even it’s just one hit.
   Lebanon, South Africa, India, Thailand, the Philippines, South Korea and Hong Kong have brought forth visitors—the Hong Kong visitor is apparently from my old neighbourhood of Ho Man Tin. You would expect expatriates there or people who are well versed in English. Meanwhile, English-speaking nations of the United Kingdom, Canada, the United States, Australia (on the coast) and New Zealand (including myself) are well represented.
   Some of my ideas about helping people in poorer countries presume a lingua franca of English, but judging from this map, is that realistic? We really need people who can bridge the divide (linguistic and digital) and identify the most active and vocal members of the communities we target helping. Therefore, we need to meet many of these groups half-way by at least learning a part of their languages if we are sincere about raising their living standards and closing the rich–poor gap. Posted by Jack Yan, 05:13  permalink

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