Marketing and
branding can never be rear-view mirror exercises, and listening to one’s
instinct is one of the most important strategic tools that no business school can teach. Hence, the
First 100 Days research (which I blogged about earlier this month—
click here for the post and links) shows that women make better
marketers, because they can work with their instincts and are more prepared to take responsibility. A brief summary, from fellow
Medingeite Tim Kitchin, is posted at
the Beyond Branding Blog, while the
First 100 Days team discusses women in marketing
here.
First 100 Days is about what marketing directors do in their first 100 days on the job, with research by
Oxford Strategic Marketing and
Hunter–Miller.
Posted by Jack Yan, 00:14
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