I’m really thrilled to be featured today at Cat Morley’s Designers Who Blog, a blog which I have always found valuable because it gives introductions to some great creative minds.
   Designers’ work is highly underrated, especially now with spammers going around offering commodity logos.
   Commodity logos are generally fatal for organizations. Sure, it’s marginally better than having nothing at all—actually, let me think about that. It might be better to have nothing at all.
   Every logo gives an impression, just as certain musical notes give an impression, or as Times Roman looks different from Arial (I can’t believe I mentioned that typeface in a sentence).
   A skilled, professional designer will create something that gives the right impression based on the organization’s vision and brand. A commodity designer will be blind to that.
   So what do you do when you have a commodity logo? Do you bend all your business practices to suit what that logo conveys? That sounds ridiculous to me, and it amazes me that people can be sucked in to them, just because they use words like branding. Commodity logos are not brands.
   And while some designers aren’t trained in the business case behind branding, my experience is that over 90 per cent are creative people whose expertise in one area translates ably into related ones, be they business thinking or music.
   Enough ranting. What I wanted to say is that it’s a real honour to be named to Cat’s blog. Since I wasn’t blogging regularly at the time of the passing of my colleague Colin Morley, it’s nice to be able to contribute a thank-you to the clan, even if the two Morleys might not be directly related. Thank you, Cat.
   Designers Who Blog can be found here. Posted by Jack Yan, 06:42  permalink

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